TechChill Part IV – The Support

Rein Lemberpuu, the CEO of .Contriber gave a talk at startup festival TechChill 2020. Witnessing first hand a concerning ratio of 6 burnouts to 31 investments, Rein explains the pressure cooker effect and its many spheres of influence. This is the 4th part of the talk.

In business, you have three options. If you are considering high loads, you can either put more bricks on your head until your neck breaks. Or you can reduce the load by removing some of the bricks and be slower in achieving what you want. It's one of the possible actions to choose from, but not for everyone. There's also a third option called support.

In physics, we know that if you want to have more loads then you need to put more pillars for support. In that sense, we are not limited to what kind of pressures we can stand. It is a question of what kind of support mechanism we are using to support those pressures.

Let's take a look at how it’s done in sports. It is enormously high pressure for one athlete to compete in the Olympic Games. When we see a person getting a gold medal, we see this one person. What is not so known is the team – the support – it’s standing behind that one top-performing athlete.

Estonia does not have too many gold medalists but there's one you might have heard of – discus thrower Gerd Kanter who won the Olympics in 2008. What is less known is that he had a support team of 76 people. That's an enormous support to stand the loads and the pressure you need to go through while training for the competition. The question is – how can a founder get a similar level of support?

As we see on this journey part of the challenge, which I call a business challenge, is visible for us to work with. But be aware that sometimes even the business challenges are not visible.

The support we get on the business level is the first of all co-founders. It is much easier to go on the journey of building a startup while you have co-founder instead of being a solo founder. If I'm looking at these burnouts we’ve had in .Contriber, then four of them were solo founders. That's a huge difference whether you go alone, or you are together with your co-founders. The team is the next big block in achieving great success and standing the load.

In general, the startup ecosystem is pretty good in terms of having different levels of expertise, support, accelerators, and the business side of the equation. There is very little done on these underwater parts of challenges which are very personal to us.

This is my passion – bringing a change on this submarine level. It’s called psychological mentoring which cannot be done by just one person. There is another myth – if I find the perfect mentor, things will be much better for me. In reality, no person can help us with all of those challenges that we have in our underwaters.

My aim is to build the .Cocoon – this is a team of experts in different areas of tackling the underwater compartment. It’s a support team you can leverage, not to avoid burnouts, but to gain more speed by solving the challenges faster.

Get yourself a super-charged underwater team!


This was the 4th and final part of the TechChill 2020 talk “31 Investments, 6 Burnouts: The Pressure Cooker Effect” by Rein Lemberpuu. Read the 1st part from here, 2nd part from here and 3rd part from here. Listen to the full talk from here:

If you are interested in self-discovery and see entrepreneurship as a way of self-development, read more about the .Cocoon Mentoring Program.

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